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Rethinking a Power Brand

I worked with the SF office of Moving Brands, a London-based branding agency. Their client, Nuance, creates the voice recognition technology that powers Apple’s Siri. I helped Nuance reposition itself from a B2B powerhouse with low public awareness to a consumer-facing brand.

Project Roles
Strategist
Company
Nuance Communications
Skills
Brand Strategy, Consulting, Strategy, Trend Analysis
Media
Brand Identity, Presentations
Project Industries
Technology
Rethinking a Power Brand