Rethinking a Power Brand
I worked with the SF office of Moving Brands, a London-based branding agency. Their client, Nuance, creates the voice recognition technology that powers Apple’s Siri.
I helped Nuance reposition itself from a B2B powerhouse with low public awareness to a consumer-facing brand.
- Project Roles
- Nuance Communications
- Brand Strategy, Consulting, Strategy, Trend Analysis
- Brand Identity, Presentations
- Project Industries