Target - Share the Force
"A FUN, EASY-TO-NAVIGATE WAY TO MARVEL AT THE CULTURAL IMPACT OF THE SPACE SAGA, ACROSS MULTIPLE GENERATIONS”
- Fast Company.
Target’s Share the Force is the first-ever collection of Star Wars memories, allowing fans to become a real part of the star wars universe and to be archived forever at Lucasfilm. Target needed to give 147 million Star Wars fans a reason to shop with them instead of their competitors, who sell the exact same toys.
How? By proving that Target loves Star Wars as much as the fans do. Share the Force celebrates Star Wars nostalgia and archives 38 years of Star Wars culture in an immersive WebGL website, visualizing and personalizing what this franchise really means to 3 generations of fans. With over 3 million memories viewed, Share the Force generated over 3 billion media impressions. Dominated share of voice at 53%. Over $30MM in earned media. A 3:47 avg. time spent on site. It drove a 587% lift in brand conversation And a 12% sales increase which lead to Target being the #1 marketshare, beating out Walmart, Amazon and Toys’R’Us.
- Project Roles
- Copywriter, Creative Director, Creative Technologist
- Deutsch LA
- Art Direction, Copywriting, Creative Direction, Digital, Film, Mobile, Technology, WebGL
- 3D Animations, Art, Brand Films, Microsites, Mobile Apps, Websites
- Project Industries
- Advertising, Entertainment, Retail