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J.R. Watkins Site Redesign

JR Watkins had two audiences, two websites, and all sorts of data in all sorts of places. We worked with their back end team to overhaul the site, updating and simplifying the user experience for the 21st century.

Project Roles
Creative Director, UX/IA Designer
JR Watkins
Creative Direction, Creative Research, Creative Strategy, User Behavior Research
Web Apps, Websites
Project Industries
Beauty, Fashion, Technology
J.R. Watkins Site Redesign