Bose: The Sound Of Formula 1

Online Film and Social Content

For a sport so very noisy, the sounds of Formula 1 are very nuanced and diverse. Together with Bose, we investigated the role of sound for the world’s best drivers and their champion team.

With the help of Mercedes AMG Petronas Formula 1 team, we captured their most significant F1 sounds and told their story.

We found so many inspiring stories, like that the sound of a spray gun, coating the beast of a car, is a way to meditate. Or that the sound of the perfect clock-work-like pit stop is what it all actually boils down to in the end.

To make the most out of these sounds, we paired the world champion drivers Lewis Hamilton and Nico Rosberg with renowned music producers Kasper Bjørke and Spinz Beats. Together they created the personal rendering of what Formula 1 sounds like to them - and their significance.

Made at Bose Global as Senior Creatives.