Floyd Housewarming NYC

Floyd, a Detroit-based furniture company, designs and produces furniture made for keeping. Using high-quality materials and a modular sensibility, Floyd offers furniture that can be purchased now — designed for how people live today — to last for years to come. Following the success of their Housewarming in Los Angeles, Floyd looked to the east coast to launch the activation’s next iteration: New York City. Expanding and refreshing the Housewarming concept for a new market, I consulted for Floyd to lead the experiential strategy, creative direction, interior styling, and design partnership curation.