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Floyd Housewarming NYC

Floyd, a Detroit-based furniture company, designs and produces furniture made for keeping. Using high-quality materials and a modular sensibility, Floyd offers furniture that can be purchased now — designed for how people live today — to last for years to come. Following the success of their Housewarming in Los Angeles, Floyd looked to the east coast to launch the activation’s next iteration: New York City. Expanding and refreshing the Housewarming concept for a new market, I consulted for Floyd to lead the experiential strategy, creative direction, interior styling, and design partnership curation.

Project Roles
Creative Director, Designer
Company
Floyd
Skills
Creative Direction, Creative Strategy, Experiential, Styling
Media
Environmental Design, Retail Designs
Project Industries
Lifestyle, Retail
Floyd Housewarming NYC
Floyd Housewarming NYC
Floyd Housewarming NYC
Floyd Housewarming NYC
Floyd Housewarming NYC
Floyd Housewarming NYC
Floyd Housewarming NYC
Floyd Housewarming NYC