Shakespeare Gordon Vlado Architects Identity
Rebrand for a New York-based architecture firm. A bold, forced-lowercase serif logo separates itself from the predominant industry standard of thin sans serifs.
For this project, I developed a flexible system using punctuation that allows the company to add or remove partners without changing the identity. The branding incorporates 3 different logomarks: a full wordmark, a condensed initials, and a fully reduced punctuation-only graphic logo. These can be deployed strategically based on their placement in any given application.
The identity color palette is black and white to allow the bold colors used in the company’s architecture to fully shine.
- Project Roles
- Shakespeare Gordon Vlado Architects
- Adobe Illustrator, Adobe InDesign, Digital, Print
- Brand Identity, Logos, Websites