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Persol Brand Platform & Launch Campaign
With a sophisticated audience and a timeless, well-crafted product, we established the Persol point of view, where wit and wisdom meet. The brand platform unites the tension of extremes – the perfect balance between the calculated and the impromptu, the formulaic and the visceral. This is the point between instinct and reason. Good Point. Well Made.
- Project Roles
- Art Director, Designer
- Company
- Persol
- Skills
- Art Direction, Design
- Media
- Advertising, Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding, Billboards, Posters, Social Media Content, Editorial Designs, Photography
- Project Industries
- Advertising, Fashion, Luxury, Retail
