Persol Brand Platform & Launch Campaign
With a sophisticated audience and a timeless, well-crafted product,
we established the Persol point of view, where wit and wisdom meet.
The brand platform unites the tension of extremes – the perfect balance between the calculated and the impromptu, the formulaic and the visceral. This is the point between instinct and reason. Good Point. Well Made.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Advertising, Brand Films, Brand Guidelines, Brand Identity, Branded Content, Branding, Billboards, Posters, Social Media Content, Editorial Designs, Photography
- Project Industries
- Advertising, Fashion, Luxury, Retail