By 2017, most chip brands in Canada had already had ketchup flavors in market for several years. Pringles was late to the party when they launched their ketchup flavor, but we took what should have been an obstacle and used it as an asset. We humorously owned up to the fact that we were late and let our fans know: Hey, better late than never.
- Project Roles
- Art Director
- Art Direction, CGI, Storyboarding
- Motion Graphics, Social Media Content
- Project Industries
- Packaged Goods