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Half-Washed

To show the benefits of Downy, we helped launch their new “Half-Washed” campaign, using humor to show that if your clothes aren't washed with Downy, they're only half-washed.

Project Roles
Art Director
Company
Downy
Skills
Art Direction, Copywriting, Storyboarding
Media
Commercials - Broadcast
Project Industries
Retail
Collaborators