We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
American Ballet Theatre 2018 Season

American Ballet Theatre collaborated with Spring Studios to make their brand more relevant and inclusive to a Millennial audience. We repositioned ABT as an immersive entertainment experience where no two nights are the same – No two dancers. No two shows. No two audiences. Simply put, you had to be there. To bring this concept to life, we captured pivotal moments from each performance in a suite of intimate caught moments. A bold colour palette, modern design and whimsical storytelling invited the public to see the renowned institution from a new perspective.

Project Roles
Art Director, Designer
Company
American Ballet Theatre
Skills
Art Direction, Conceptual, Design
Media
Advertising, Brand Films, Branded Content, Editorial Designs, Visual Designs, Billboards, Commercials - Broadcast, Commercials - Video, Posters, Social Media Content
Project Industries
Advertising, Entertainment
American Ballet Theatre 2018 Season
American Ballet Theatre 2018 Season
American Ballet Theatre 2018 Season
American Ballet Theatre 2018 Season
American Ballet Theatre 2018 Season
American Ballet Theatre 2018 Season
American Ballet Theatre 2018 Season