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Adidas New Jersey Devils Uniform Reveal
In 2017 the NHL switched to Adidas as their official jersey manufacturer. The New Jersey Devils organization wanted to break away from their old jersey and create a new heritage for a team that was trying to turn the page from the past. Our challenge was to create something that both represented the past, but was looking forward - giving the club a fresh start they could create their legacy in.
Brief - Looking back to look forward.
- Project Roles
- Creative Director
- Company
- The New Jersey Devils
- Skills
- Content Management, Content Strategy, Design, Social Media Strategy , Still Life Photography
- Media
- Commercials - Video
- Project Industries
- Sports
