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Tide Halloween Poster

Fate's great mate. I was working on Tide at Saatchi & Saatchi New York & we had an idea for a Halloween ad. I wanted to do this idea as a photo, but the lawyers said that it would take 3 months of testing to make the claim. So I went for illustration, and I got to work with a hero of mine - Gary Baseman. I think it worked out way better than photography in the end. This was the first ever Proctor & Gamble ad without a headline.

Project Roles
Art Director
Company
Tide
Skills
Art Direction
Media
Billboards
Project Industries
Advertising
Tide Halloween Poster