Tide Halloween Poster
Fate's great mate.
I was working on Tide at Saatchi & Saatchi New York & we had an idea for a Halloween ad. I wanted to do this idea as a photo, but the lawyers said that it would take 3 months of testing to make the claim. So I went for illustration, and I got to work with a hero of mine - Gary Baseman.
I think it worked out way better than photography in the end.
This was the first ever Proctor & Gamble ad without a headline.
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