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Nike "#184in90"

For soccer icon Abby Wambach's retirement game we wanted to celebrate her goal scoring prowess - she scored an incredible 184 goals for the USA. In fact over her playing career, she had registered a goal in 76 minutes of the 90 minutes in a game. So we celebrated each of those goal scoring minutes with a twitter post, in the relevant minute of her final game. #184in90

Project Roles
Creative Director
Company
Wieden+Kennedy
Skills
Creative Direction
Media
Social Media Content, Social Media Copy
Project Industries
Sports
Nike "#184in90"
Nike "#184in90"
Nike "#184in90"
Nike "#184in90"
Nike "#184in90"
Nike "#184in90"