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Nike "#184in90"
For soccer icon Abby Wambach's retirement game we wanted to celebrate her goal scoring prowess - she scored an incredible 184 goals for the USA. In fact over her playing career, she had registered a goal in 76 minutes of the 90 minutes in a game. So we celebrated each of those goal scoring minutes with a twitter post, in the relevant minute of her final game. #184in90
- Project Roles
- Creative Director
- Company
- Wieden+Kennedy
- Skills
- Creative Direction
- Media
- Social Media Content, Social Media Copy
- Project Industries
- Sports
