Nike "Short A Guy"

Selling direct-to-consumer makes business sense. And Nike are a sensible business. When they asked us to help them sell more gear in the summer, we made an anthem film with a core message, that drove straight to their e-commerce channels. Nike. Sports. Summer. Gear Up at Nike.com.

Project Roles
Creative Director
Company
Wieden+Kennedy
Skills
Creative Direction
Media
Commercials - Broadcast, Commercials - Video, Scripted TV, Social Media Content
Project Industries
Sports
Collaborators
Support