Samsung Re-Launching Note

How do you relaunch a product after its previous model blew up on airplanes? Well, first you wait a while. Then, in a fully integrated campaign, you re-introduce it to the world as a charming device that helps you love, makes you smile and boosts your creativity. Now there's a new way to communicate.

Project Roles
Creative Director
Company
Wieden+Kennedy
Skills
Creative Direction
Media
2D Animations, Commercials - Video, Illustrations, Scripted TV, Social Media Content
Project Industries
Technology
Samsung Re-Launching Note
Samsung Re-Launching Note
Samsung Re-Launching Note
Samsung Re-Launching Note
Samsung Re-Launching Note
Collaborators
Support