Samsung "Growing Up"

The Samsung Galaxy has always been one step ahead of the i-phone. Maybe it's time to grow up? This work generated 17 million organic views in its first seven days and was credited by the CMO with "Creating a new way to drive growth for the brand."

Project Roles
Creative Director
Company
Wieden+Kennedy
Skills
Creative Direction
Media
Commercials - Video, Scripted TV, Social Media Content
Project Industries
Technology
Samsung "Growing Up"
Collaborators
Support