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Nike "Snow Day"

When Nike needs to get the numbers up by selling D2C, they need stuff like this - an integrated campaign anchored with a core message, expressed in an anthem film, digital design, retail design and social content. Roads are closed. School is canceled. The game is on. GET OUT HERE!

Project Roles
Creative Director
Company
Wieden+Kennedy
Skills
Creative Direction
Media
Photography, Scripted TV, Social Media Content
Project Industries
Retail, Sports
Nike "Snow Day"
Nike "Snow Day"
Nike "Snow Day"
Nike "Snow Day"
Nike "Snow Day"
Nike "Snow Day"
Collaborators