Nike "Ripple"

Every athlete grows up dreaming of emulating their heroes. Not many actually get to do it.

In Rory's words:
“It’s been an incredible journey for me, going from massive fan to competitor. To think that not too long ago I was that little boy watching Tiger on TV to where I am now. It’s been a cool journey and I’m very lucky I get to compete with and against him, because he inspired me as a kid and he inspires me now.”

In Nike's CMO's words:
"This is the best work that Nike Golf has made for ten years".

Project Roles
Creative Director
Company
Wieden+Kennedy
Skills
Creative Direction
Media
Scripted TV, Social Media Content, Social Media Copy
Project Industries
Sports
Collaborators
Support