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Man Up Suicide PSA.

Suicide is the #1 cause of death for men in Australia. "Man Up" is a 3 part TV Documentary following Gus Worland's journey for answers and insights into why so many men do it - after his best friend killed himself. His documentary journey led to the creation of a public service advertisement to raise awareness of what he discovered. I was commissioned to write the PSA. It ran once on TV, and has since had over 70 million viral views & over 3 million shares.

Project Roles
Copywriter, Art Director, Creative Director
Heiress Films
Copywriting, Art Direction, Creative Direction
Project Industries
Man Up Suicide PSA.