Man Up Suicide PSA.
Suicide is the #1 cause of death for men in Australia.
"Man Up" is a 3 part TV Documentary following Gus Worland's journey for answers and insights into why so many men do it - after his best friend killed himself.
His documentary journey led to the creation of a public service advertisement to raise awareness of what he discovered.
I was commissioned to write the PSA.
It ran once on TV, and has since had over 70 million viral views & over 3 million shares.
- Project Roles
- Copywriter, Art Director, Creative Director
- Heiress Films
- Copywriting, Art Direction, Creative Direction
- Project Industries