What do you do when your client, the largest cigar retailer on the planet, asks you to replace their old SKU system with a fully responsive web app that lets anyone order tens of thousands of dollars worth of freight instantly from their iPhone 5?
And it has to work for everyone from individual store owners to multi-territory reps? And these reps may need to instantly change stores and place distinct orders that count towards independent fulfillment goals?
And they can’t do the vulcan mind meld with their phone so this has to visually make sense and not give them a migraine?
Well, you take a deep breath, make some coffee, then sit down with half a dozen programmers and crank that bad boy out.