Ferrero / Packaging system
Chinese New Year - Year of the Pig campaign, applied to the packaging of the main products.
The Chinese New Year is one of the most important moments in Chinese culture, the time of the year where families gather together to celebrate this
important moment. Many rituals and symbols come along with this tradition.
Children are the special protagonists of this period.
The Pig, as the best children’s friend, traces all the stages of this tradition.
- Project Roles
- Art Director, Illustrator
- Adobe Illustrator, Food, Packaging Design
- Advertising, Packaging
- Project Industries
- Packaged Goods