Starbucks / Xmas Packaging system

"Blend is the Magic" is the claim and concept of Starbucks Christmas campaign 2018 in China.
I took care of this project from the concept to the execution and production.

"Blend of Stars" brings the magic of the starry sky to make the consumer’s sweet dream come to life.

Coffee and grains elements orbit around the siren logo, placed in the center of system.
The packaging system uses a red sleeve as a common element that marks out those products during the Christmas time, whilst keeping their elegance and sophistication throughout the whole year. The finger puppets have been designed for the kids, as a little funny Christmas gift.