Smithsonian Brand 2018

Updating a brand that's aiming to have 1 billion impressions in 2018 is no small task. For the past year, Fisk Studio has been working with the Smithsonian Institution to help bring their visual identity back up to speed. The brand had to adapt to new forms of communication that were not prevalent when the logo was last updated decades ago. From updating the logo to a responsive logo system to design and implementation of the 2018 identity guidelines, we worked to bring new ideas to fruition and make something flexible and usable for years to come.