Fetzer Wines Website

I was able to redesign their site in 2015. While their site has been redesigned again since then, the first design was a big first step for them into a new style and story. This was the beginnings of their “Rebels” campaign, branding themselves as outsiders in a saturated winemaker market. They were pushing the boundaries on sustainable and responsible farming and wine producing. We wanted to tell the story behind that and focus on the people and the craft of sustainable winemaking.

I worked on design and layout of the site, which included site pages for company history, products, wine pairing and food recipes. I was able to visit the winery, meet the winemakers, shoot photos and really get a sense of the vision of the company. These are passionate people who take their craft and the earth very seriously. I felt very grateful to help translate their vision to a beautiful website.