A Great CX Beyond the Driver's Seat
An integrated experience is the ultimate differentiation in an intensely competitive and disrupted automotive market.
A migration to an Adobe platform was the vital first step in creating an overall digital experience that is designed to not only retain but also attract customers to a new General Motors vehicle – ultimately turning them into lifetime drivers.
Delivered on a digital vision that spans the entire customer purchase journey, our approach includes a multi-track roll out:
Center of Excellence (COE): Create a blended team built to deliver a Marketing Enterprise Technology Platform.
Brand/Experience Design: Apply the work produced by GM Financial toward customer experience requirements.
Implementation: Assist GM Financial with requirements, sprint planning, and Agile development.
Operations: Serve as an advisory partner to help make the right decisions around hosting, managed support
Digital Marketing: Build a cross-channel marketing strategy to determine the right mix of Adobe Marketing Cloud options.
- Project Roles
- GM Financial
- Brand Strategy, Content Strategy, Creative Direction, Creative Strategy
- Branded Content
- Project Industries