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A Great CX Beyond the Driver's Seat

An integrated experience is the ultimate differentiation in an intensely competitive and disrupted automotive market. A migration to an Adobe platform was the vital first step in creating an overall digital experience that is designed to not only retain but also attract customers to a new General Motors vehicle – ultimately turning them into lifetime drivers. Delivered on a digital vision that spans the entire customer purchase journey, our approach includes a multi-track roll out: Center of Excellence (COE): Create a blended team built to deliver a Marketing Enterprise Technology Platform. Brand/Experience Design: Apply the work produced by GM Financial toward customer experience requirements. Implementation: Assist GM Financial with requirements, sprint planning, and Agile development. Operations: Serve as an advisory partner to help make the right decisions around hosting, managed support and licensing. Digital Marketing: Build a cross-channel marketing strategy to determine the right mix of Adobe Marketing Cloud options.

Project Roles
Director
Company
GM Financial
Skills
Brand Strategy, Content Strategy, Creative Direction, Creative Strategy
Media
Branded Content
Project Industries
Automotive
A Great CX Beyond the Driver's Seat
A Great CX Beyond the Driver's Seat
A Great CX Beyond the Driver's Seat
A Great CX Beyond the Driver's Seat
A Great CX Beyond the Driver's Seat
A Great CX Beyond the Driver's Seat
A Great CX Beyond the Driver's Seat