Digital transformation for Peet's Coffee
Transforming a traditional coffee company into a digitally focused consumer brand requires ambition and trust. Through creative experience innovation, D2C strategies and a new product launch, I helped Peet’s navigate the crowded coffee terrain, build mad fan loyalty and shift expectations of what this beloved brand can do.
- Project Roles
- Content Strategist, Creative Technologist, Interactive Producer, Strategist
- 3D, Creative Strategy, Design Strategy, Producing, Social, Technology
- E-commerce Platforms, Social Media Content, Web Apps
- Project Industries
- Advertising, Packaged Goods