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Digital transformation for Peet's Coffee

Transforming a traditional coffee company into a digitally focused consumer brand requires ambition and trust. Through creative experience innovation, D2C strategies and a new product launch, I helped Peet’s navigate the crowded coffee terrain, build mad fan loyalty and shift expectations of what this beloved brand can do.

Project Roles
Content Strategist, Creative Technologist, Interactive Producer, Strategist
3D, Creative Strategy, Design Strategy, Producing, Social, Technology
E-commerce Platforms, Social Media Content, Web Apps
Project Industries
Advertising, Packaged Goods
Digital transformation for Peet's Coffee