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Musical Business School

The University of Phoenix wanted to teach success in an industry going through a profound transformation. In real-time, as it happened. This took some serious re-imagining of how and what to teach. We wanted students to learn in ways that mirrored their online life. We wanted them to devour a video then enter a discussion about the content in a chat session. We wanted them to absorb complex information by way of an infographic, discern the common threads of a curated playlist, or scroll through a long-form written argument. To create a completely new learning environment we reexamined the very concept of what an educational asset has to be. We built things like themed playlists and interactive video to teach in forms the audience loved, yet look and feel as diverse as the music industry itself.

Project Roles
Art Director, Creative Director, Designer, Editor (Brand/Content), UX/IA Designer
Company
University of Phoenix
Skills
Art Direction, Creative Direction, Design, Documentary, Human-Centered Design
Media
Case Study Videos, Interactive Videos, Music Videos, Web Apps, Wireframes
Musical Business School
Musical Business School