Musical Business School
The University of Phoenix wanted to teach success in an industry going through a profound transformation. In real-time, as it happened. This took some serious re-imagining of how and what to teach. We wanted students to learn in ways that mirrored their online life. We wanted them to devour a video then enter a discussion about the content in a chat session. We wanted them to absorb complex information by way of an infographic, discern the common threads of a curated playlist, or scroll through a long-form written argument. To create a completely new learning environment we reexamined the very concept of what an educational asset has to be. We built things like themed playlists and interactive video to teach in forms the audience loved, yet look and feel as diverse as the music industry itself.
- Project Roles
- Art Director, Creative Director, Designer, Editor (Brand/Content), UX/IA Designer
- University of Phoenix
- Art Direction, Creative Direction, Design, Documentary, Human-Centered Design
- Case Study Videos, Interactive Videos, Music Videos, Web Apps, Wireframes