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Nike: Blue Ribbon Sports

In late 1967 at 3107 Pico Blvd. in Santa Monica, Jeff Johnson opened the first retail space to feature Nike running shoes. Shuttered for decades, Nike snagged the lease on the building once again with a vision to re-visit the glory days of that early dream. We created vintage-era inspired graphics for heat press-ons, patches and other assorted swag along with sourcing furniture and concepting various moments in the space.

Project Roles
Creative Director
Company
Nike
Skills
Art Direction, Creative Direction
Media
Apparel, Environmental Design
Project Industries
Retail, Sports
Nike: Blue Ribbon Sports
Nike: Blue Ribbon Sports
Nike: Blue Ribbon Sports
Nike: Blue Ribbon Sports
Nike: Blue Ribbon Sports
Collaborators