Martell Blue Swift x Afrobeats
I creative directed a brand campaign that saw Martell Cognac secure an array of influencer collaborations with key Afrobeats music starts in London.
The task was to recruit a new audience of West African trendy-chocs for Martell's new product "Blue Swift".
The campaign consisted of a range of event activations where the invitees had the opportunity to party with the starts whilst sampling Blue Swift Cocktails.
- Project Roles
- Content Strategist, Creative Director, Designer
- Creative Direction
- Branded Content
- Project Industries
- Beverage, Music