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Martell Blue Swift x Afrobeats

I creative directed a brand campaign that saw Martell Cognac secure an array of influencer collaborations with key Afrobeats music starts in London. The task was to recruit a new audience of West African trendy-chocs for Martell's new product "Blue Swift". The campaign consisted of a range of event activations where the invitees had the opportunity to party with the starts whilst sampling Blue Swift Cocktails.

Project Roles
Content Strategist, Creative Director, Designer
Creative Direction
Branded Content
Project Industries
Beverage, Music
Martell Blue Swift x Afrobeats