DFS First Class Beauty Campaign
First Class Beauty is an annual promotion in DFS locations around the world showcasing the best buys in beauty, special promotions, in-store exclusives, and activations. I was the lead writer on the project creating concepts for in-store visuals, catalogs, tag lines, and descriptions for the event.
- Project Roles
- Consulting, Content, Copywriting, Creative Direction
- Branded Content, Corporate Slogans, Installations, Interactive Installations, Visual Designs
- Project Industries
- Advertising, Beauty