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NYXL

In 2018, NYXL became the first and only pro eSports team to call NYC home. As a contender in the new global Overwatch League, they deserved a welcome worthy of their status as New York’s newest home team. We had to win over gamers and New Yorkers alike with the team’s launch film, and both audiences are famously intolerant of bullshit. So we married the two, celebrating the city as seen through the first person POV of an Overwatch character.

Project Roles
Copywriter
Company
Mother Design
Skills
Conceptual, Copywriting
Media
Short Films
Project Industries
Advertising, Gaming
NYXL
NYXL
NYXL
NYXL
NYXL
Collaborators