We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
The Pregnancy Pause

America is 1 of only 2 industrialized nations worldwide that doesn’t provide paid maternity leave. Re-read that sentence, because it is fucking insane. Refusal to support mothers on a national level forces many out of work once they give birth - and upon return, they apply with “resume gaps.” So we created a literal stopgap, in the form of a fake company women can list on their LinkedIn resumes to explain time on leave: “Mom” at “The Pregnancy Pause.” AWARDS Cannes Lions 2018 - Silver Lion - Direct, Use Of Social Platforms Cannes Lions 2018 - Bronze Lion - Media, Use Of Social Platforms Cannes Lions 2018 - Glass Lion Shortlist One Show 2018 - Silver - Community Building ADC 2018 - Merit - Logo/Branding ADC 2018 - Merit - Use Of Social Media London International Advertising Awards 2017 - Bronze - Design Logo London International Advertising Awards 2017 - Silver - Digital NGO London International Advertising Awards 2017 - Silver - Digital, Public Service/Social Welfare London International Advertising Awards 2017 - Bronze - Verbal Identity Epica 2018 - Bronze

Project Roles
Copywriter
Company
Mother New York
Skills
Conceptual, Copywriting
Media
Brand Identity
Project Industries
Advertising, Non-Profit
The Pregnancy Pause
Collaborators