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Game of War, "Hero"
The developers behind the mobile game "Game of War" gave us three main objectives for this project: (1) to highlight the social aspect of alliances within game, (2) to create something without the contract-disputed presence of the brand’s previous spokesperson (a model whose name rhymed with 'Gate Mupton'), and (3) to create some old-fashioned hoopla in Asian markets (where Mariah Carey still reigns as a deity). The result was a 360° campaign that centered around the spot below.
- Project Roles
- Creative Director, Writer
- Company
- Untitled Worldwide
- Skills
- Creative Direction, Comedy, Conceptual, Content, Copywriting, Digital, Humor
- Media
- Advertising, Commercials - Broadcast, Commercials - Video, Character Designs, Games - Mobile, Pitch Decks, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Gaming
