Credit Karma Tax
Credit Karma wanted to refresh the strategy, look, and tone of their free tax product, Credit Karma Tax.
Leading the design, I developed the new visual identity of Credit Karma Tax, which was used across all marketing platforms, including landing pages, emails, social, and in the product itself. I created new custom illustrations and icons and paired them with a fresh, modern photography style to visually represent the main marketing points of the campaign, and to position the company as accessible, trustworthy, yet also tech savvy.
- Project Roles
- Art Director, Designer, Illustrator
- Credit Karma
- Adobe Illustrator, Adobe Photoshop, Sketch
- Project Industries