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Credit Karma Tax

Credit Karma wanted to refresh the strategy, look, and tone of their free tax product, Credit Karma Tax. Leading the design, I developed the new visual identity of Credit Karma Tax, which was used across all marketing platforms, including landing pages, emails, social, and in the product itself. I created new custom illustrations and icons and paired them with a fresh, modern photography style to visually represent the main marketing points of the campaign, and to position the company as accessible, trustworthy, yet also tech savvy.

Project Roles
Art Director, Designer, Illustrator
Company
Credit Karma
Skills
Adobe Illustrator, Adobe Photoshop, Sketch
Media
Advertising
Project Industries
Finance
Credit Karma Tax
Credit Karma Tax
Credit Karma Tax
Credit Karma Tax
Credit Karma Tax
Credit Karma Tax
Credit Karma Tax
Credit Karma Tax
Credit Karma Tax