For the 2019 Super Bowl, DEVOUR (Kraft-Heinz) launched a Food Porn Addiction campaign.
We created a phone-service reminiscent of 900 numbers popular in the ‘90s, Allowing the user to call, choose an operator and listen to them eat food.
Social content was created in the aesthetic of an old school VHS tape one may find at a video store in the Theatre District. On 36th and 8th, right next to The Tank Theatre — it’s Open 24 hours. A woman named Sandy works the night shift.
The team also pitched a full takeover of all ad-units, featured videos, and pre-roll videos on PornHub to reinforce the concept of Food Porn Addiction featured in the Super Bowl spot.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop
- Commercials - Video, Social Media Content
- Project Industries