Westfield Lunar New Year
The objective was to position Westfield as an authentic community center for Lunar New Year festivities that celebrate, educate and share the holiday actions of fortune and luck. Create a cohesive look throughout the whole customer journey from online/mobile to advertisements to in-center experience for 6 centers across the US. I was responsible for art direction, design, production and user experience. Oversaw designers and production artists to ensure consistency.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Creative Strategy, Design, Digital, Environmental, Marketing Strategy, Social Media Strategy
- Advertising, Branded Content, Corporate Events, Environmental Design, Events, Installations, Posters, Social Media Content
- Project Industries
- Real Estate, Retail