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Westfield Century City

Concepted and designed Westfield Century City’s environmental graphics and wayfinding during their $1 billion revitalization. Worked directly with the VP of Strategic Marketing and corporate development team on creative and strategy. Produced over 75 pieces and 1,000+ linear feet in signage in two months. Managed a team of freelance designers and production artists and coordinated with vendors for printing and installation. In addition, designed a special set of graphics with artist, Donald Drawbertson, for the re-opening of Bloomingdales.

Project Roles
Art Director, Designer, Project Manager
Company
Westfield
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Strategy, Design, Environmental, Fabrication, Outdoor
Media
Environmental Design, Installations, Posters, Wayfinding
Project Industries
Real Estate, Retail
Westfield Century City
Westfield Century City
Westfield Century City
Westfield Century City
Westfield Century City
Westfield Century City
Westfield Century City