Westfield Century City
Concepted and designed Westfield Century City’s environmental graphics and wayfinding during their $1 billion revitalization. Worked directly with the VP of Strategic Marketing and corporate development team on creative and strategy. Produced over 75 pieces and 1,000+ linear feet in signage in two months. Managed a team of freelance designers and production artists and coordinated with vendors for printing and installation. In addition, designed a special set of graphics with artist, Donald Drawbertson, for the re-opening of Bloomingdales.
- Project Roles
- Art Director, Designer, Project Manager
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Strategy, Design, Environmental, Fabrication, Outdoor
- Environmental Design, Installations, Posters, Wayfinding
- Project Industries
- Real Estate, Retail