Philips Norelco

For young guys, grooming is an easy way to gain confidence. However, most young guys assumed electric shavers were for poorly groomed AARP members.
At Ogilvy, we changed their view on electric shavers by demonstrating the ways Norelco helps guys achieve their perfect look and reach the ultimate level of self-confidence. Not only did the product sell-out, we were also boycotted by One Million Moms.