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Icelandair Safety

After the economic crisis of 2009, tourism became the engine of Iceland’s economic recovery. However, as a nation of 350,000 people, emergency services struggle to protect the 2.5 million tourists exploring the raw, untouched nature of Europe’s most sparsely populated country. What looks like a magical paradise in your Instagram feed can actually be a very dangerous place with extreme temperatures, dangerous driving conditions and trails that can be challenging even for advanced hikers. To better prepare our guests, we created an in-flight safety film about safety both in the air and on the ground.

Project Roles
Creative Director
Copywriting, Creative Direction, Editing, Music
Commercials - Video
Project Industries
Icelandair Safety