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adidas Originals x Girls Are Awesome

Adidas Originals partnered with Girls Are Awesome, a creative platform for expression, portraying women who live their lives with style and strength. Both clients shared a common goal, to empower female creatives and transform their ideas into realities. Be it from the fields of photography, music, fashion or art. Throughout this project, my roles included defining the creative territory and talent. Furthermore, I was involved in shaping and realising the stories of featured talent Simone Klimmeck and Laura Kaczmarek. I was assisting in the creative conception and strategic positioning of this project.

Project Roles
Content Strategist, Strategist
Company
Vice Media
Skills
Creative Strategy
Media
Documentaries, Photography, Tattoos
Project Industries
Advertising
adidas Originals x Girls Are Awesome
adidas Originals x Girls Are Awesome
adidas Originals x Girls Are Awesome
adidas Originals x Girls Are Awesome
adidas Originals x Girls Are Awesome
adidas Originals x Girls Are Awesome