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G SHOCK No Comply

No Comply was a year-long content initiative, spearheaded by Lucien Clarke (Palace, Louis Vuitton) and Novelist (Best Grime Act MOBO 2014). Through the avenues of skate and rap, the campaign was designed to rejuvenate the brand, differentiate it against competitors and champion a reinterpretation of "absolute toughness" in a modern, urban context. Throughout the project, I was apart of scouting the talent, scripting the films and realising them in London

Project Roles
Content Strategist, Copywriter, Strategist
Company
Vice Media
Skills
Commercial, Documentary
Media
Advertising
Project Industries
Advertising
G SHOCK No Comply
G SHOCK No Comply
G SHOCK No Comply
G SHOCK No Comply