😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
-
- Tony Creative Director / Strategist / UX/IA Designer
Mack Trucks Brand Book
Legends aren't born. They're created. Over time, sometimes decades, and by building an industry of proud, hard-working people to show for it. It's that bond between man and machine that makes Mack Trucks the legend that it is, and we were charged with revitalizing the brand and retelling its story for a new generation of hard-working men and women.
- Project Roles
- Creative Director, Designer
- Company
- VSA Partners
- Skills
- Brand Strategy, Conceptual, Creative Direction, Creative Strategy, Design, Management of Teams 1-10
- Media
- Branding, Editorial Designs, Typography, Visual Designs
- Project Industries
- Automotive, B2B, International, Lifestyle
