Fleurish

Worked as the Lead Designer which entailed involvement with a fair amount of the business: branding, logo, website, marketing, sales collateral, and primarily the product design and research. Helped take initial concepts to more concrete functionality and from low to high fidelity. Implemented the first version of the product with the team, designed the core functionality, user flows, and worked on the feature roadmap and priorities. Also worked on user research with, feedback, support/customer service, and analysis. Was helping to drive the primary foundation of the product at all touch-points.

* Note that this project is missing quite a few things here and is just meant to serve as a general idea of work done.