NASCAR Te Mueve
Assignment: Create 360 integrated Hispanic marketing platform for NASCAR.
Problem: The majority of NASCAR fans are white and hispanics fans who also love the speed of the sport don't see themselves represented when they attend races.
Solution: Make it personal and emotional by using the drivers to BRING OUT THE HEARTS AND MINDS OF RACING!
Idea: NascarTeMueve.com ("NASCAR Moves You"}.
- Project Roles
- Art Director, Creative Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Commercial, Conceptual, Creative Direction, Creative Strategy, Design, Filmmaking, Strategy
- Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Posters, Television, Websites
- Project Industries
- Advertising, Automotive, Entertainment