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NASCAR Te Mueve

Assignment: Create 360 integrated Hispanic marketing platform for NASCAR. Problem: The majority of NASCAR fans are white and hispanics fans who also love the speed of the sport don't see themselves represented when they attend races. Solution: Make it personal and emotional by using the drivers to BRING OUT THE HEARTS AND MINDS OF RACING! Idea: NascarTeMueve.com ("NASCAR Moves You"}.

Project Roles
Art Director, Creative Director
Company
NASCAR
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Commercial, Conceptual, Creative Direction, Creative Strategy, Design, Filmmaking, Strategy
Media
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Posters, Television, Websites
Project Industries
Advertising, Automotive, Entertainment
NASCAR Te Mueve
Collaborators