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Samsung Galaxy SII Launch Advertising Campaign

GALAXY S2 LAUNCH – How better to sell a smartphone than to spotlight the people who use it well? Imagine someone who can not only create action movies that rival Hollywood but who can do it using a smartphone. Bravo! Most video watched on phones are on YouTube, as such, this campaign uses Freddie Wong, a top video star from YouTube with his own channel and with over 2 million followers / viewers to help sell this standout phone. The style is sleek, open, clean and all about ACTION. The work is a refreshing take on the smartphone category as it moves forward. I worked on this successful ad campaign as an Art Director helping craft the visual look and execution for both the ads and website.

Project Roles
Art Director, Designer, Illustrator, Motion Designer, Product Designer, UI Designer
Company
Samsung
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design, Digital, Interaction, Interactive, Motion, Visual Development
Media
Advertising, Branded Content, Branding, Interaction Designs, Interactive Videos, Microsites, UI Design, Visual Designs, Websites
Project Industries
Technology
Samsung Galaxy SII Launch Advertising Campaign
Samsung Galaxy SII Launch Advertising Campaign
Samsung Galaxy SII Launch Advertising Campaign
Samsung Galaxy SII Launch Advertising Campaign
Samsung Galaxy SII Launch Advertising Campaign