Samsung Galaxy SII Launch Advertising Campaign
GALAXY S2 LAUNCH
– How better to sell a smartphone than to spotlight the people who use it well? Imagine someone who can not only create action movies that rival Hollywood but who can do it using a smartphone. Bravo! Most video watched on phones are on YouTube, as such, this campaign uses Freddie Wong, a top video star from YouTube with his own channel and with over 2 million followers / viewers to help sell this standout phone. The style is sleek, open, clean and all about ACTION. The work is a refreshing take on the smartphone category as it moves forward.
I worked on this successful ad campaign as an Art Director helping craft the visual look and execution for both the ads and website.
- Project Roles
- Art Director, Designer, Illustrator, Motion Designer, Product Designer, UI Designer
- 2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design, Digital, Interaction, Interactive, Motion, Visual Development
- Advertising, Branded Content, Branding, Interaction Designs, Interactive Videos, Microsites, UI Design, Visual Designs, Websites
- Project Industries