Gillette - Kiss & Tell - Social Campaign
Gillette Kiss & Tell - Integrated Social Media Campaign
It's about delivering a seductive message that will resonate with men. It's simply about getting them to do something Gillette wants by giving them something they want, a kiss. And of course, the odd free or discounted razor blade doesn't hurt either.
It's Socially Engaging
The site builds up to and chronicles kissing events held in major cities around the country. Built into it is a mechanism for social interaction with others caught up in the experience. People at the events are photographed and encouraged to tweet the experience to others, along with celebrity folk who do the same to their followers.
It's Only a Kiss
The site builds up a preponderance of evidence collected by researchers and presented in the form of infographics that detail why a smooth face gets more kisses. Men like to prove or disprove things. It's how we're wired. We like to prove things, we like to kiss and Gillette likes to sell razors. It may only be a kiss but it works.
My role as Art Director to help the CD pull together this Integrated Social Campaign. specifically I was tasked with Online Advertising, Website Design, Social Media Site Content Design and Infographics creation.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design, Digital, Human-Centered Design, Humor, Interaction, Interactive, Lifestyle, Mobile, Motion, Visual Development
- Advertising, Branded Content, Branding, Icons, Infographics, Interaction Designs, Microsites, Motion Graphics, Social Media Content, Visual Designs, Websites
- Project Industries