We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Frooti Fizz

Frooti Fizz is a sparkling mango juice in India. The goal with this new branding was to merge the visual languages from the existing brands so the consumer would feel some familiarity while also recognizing a fresh new evolution of these beloved Indian brands. We developed a library of optical illusion patterns that trick the eye: they appear to animate and move even when the images are static. We worked with Alia Bhatt as the brand ambassador as she represents the brand attributes of Frooti Fizz: she's funky, fresh & full of energy.

Project Roles
Art Director, Designer
Company
Frooti Fizz
Skills
Art Direction, Design
Media
3D Animations, Advertising, Billboards, Packaging, Patterns
Project Industries
Advertising, Beverage
Frooti Fizz
Frooti Fizz
Frooti Fizz
Frooti Fizz
Frooti Fizz
Frooti Fizz