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Nissan | Shift_2.0 Microsite

The Nissan SHIFT_2.0 website was part of an integrated brand campaign for the launch of five new vehicles. Our team at The Designory was tasked with developing a forward-thinking digital experience representing the next generation of web engagement. Answering the challenge, we created an interactive video-based microsite featuring live-action vignettes that demonstrated vehicle features and technologies. We also showcased a curated collection of next-gen art and music including a downloadable music playlist, high-resolution artwork from up-and-coming artists and a series of short films by aspiring filmmakers. This site was showcased on Adobe Site of the Day and CommArts Site of the Week. Agency: The Designory, Long Beach Creative Director: Dave McClain ACD: Amy Ivey Sr. Copywriter: Wendel Woodford Sr. Art Director: Chris Schott Director: Bob Rice

Project Roles
Copywriter, Creative Director
Company
The Designory
Skills
Conceptual, Copywriting
Media
Interactive Videos, Websites
Project Industries
Automotive