Nissan | Shift_2.0 Microsite
The Nissan SHIFT_2.0 website was part of an integrated brand campaign for the launch of five new vehicles. Our team at The Designory was tasked with developing a forward-thinking digital experience representing the next generation of web engagement.
Answering the challenge, we created an interactive video-based microsite featuring live-action vignettes that demonstrated vehicle features and technologies.
We also showcased a curated collection of next-gen art and music including a downloadable music playlist, high-resolution artwork from up-and-coming artists and a series of short films by aspiring filmmakers.
This site was showcased on Adobe Site of the Day and CommArts Site of the Week.
Agency: The Designory, Long Beach
Creative Director: Dave McClain
ACD: Amy Ivey
Sr. Copywriter: Wendel Woodford
Sr. Art Director: Chris Schott
Director: Bob Rice
- Project Roles
- Copywriter, Creative Director
- The Designory
- Conceptual, Copywriting
- Interactive Videos, Websites
- Project Industries