EVINE Live Beauty & Fashion

Digital & Network Promotions: After overseeing the successful rebranding of all digital and on-air assets of EVINE Live, I was approached to develop all creative for new brands launched on the network. I worked with the in-house producers to raise the network’s aesthetic, execute concepts, and develop campaigns for all beauty, skincare and fashion brand launches. These campaigns resulted in several of the network’s most successful brand launches in the company’s 25-year history, resulting in more than a 10% increase in the company’s revenues in the beauty, skincare and fashion categories.