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Toyota UAE

This is a piece my team and I recently completed for Toyota UAE. (Beneath are few "real life" photos that inspired us) The brief: Restore Land Cruiser as the premier SUV in the UAE, The solution must communicate quickly for both Arabic and English readers, Make the execution locally relevant.

Project Roles
Art Producer, Copywriter, Creative Director
Impact BBDO
Creative Direction, Creative Research, Creative Strategy
2D Animations, Concept Art
Project Industries
Toyota UAE